The 4 Cs of Staging: Communication

We have been unpacking the 4 Cs of Staging over the past month. If you are new here, thanks for joining us, and be sure to check out what you’ve missed here! If you’ve been following along, then you know we are down to the last C….

COMMUNICATION

Congrats! You now have all of the important tools and tricks to stage and now just have to put it together effectively to present your property in the best way. Remember, you have the power to determine what your house will communicate to potential buyers. Before the finishing touches, here are 3 important questions to ask when determining what you want to communicate through staging.

1. What do I want my house to say?

You control the narrative of your home. Be sure to complete simple repairs in order to communicate your house is well taken care of. A broken front door knob verses a fixed one can make a difference in communicating your house is attended to. Neutral paint and freshly patched walls communicates your house is worth more versus dropping the price to cover outdated paint and cosmetic repairs.

2. What do I want this room to say?

Communicate functional use of each space by adding pops of functionality through trays or decorative items. For example, if you want your dining room to feel like an entertainment space, be sure to set the table with beautiful place settings. If you want to show off your laundry room, add a tray with a jar of powdered detergent, a candle, and clothes pins. Check out more staging ideas and examples here.

3. What do I want my design atheistic to say?

By choosing the right paint colors, textiles, fixtures, and accessories your home can communicate a number of things from a relaxing retreat to a updated family home. You don’t have to break the bank to make this happen. Keep anchor pieces and swap out smaller accessories like throw pillows, rugs, and cabinet hardware to accomplish the vibe you want your home to communicate.

Happy Staging,

Danielle, Lynley, and Rainie

The 4 Cs of Staging: Creativity

We continue on our journey through The 4 Cs of Staging this week by unpacking the most fun of all the Cs— creativity! If you have missed the first part of our series, check out the foundational steps of the Cs here.

CREATIVITY

Now that you are successfully clutter-free and clear, it is time to add some purposeful decor back in with creativity. Staging is not just about decorating, but it is a very important aspect of staging effectively. Through decorating, your home comes to life and has personality, but it can be hard to know where to start, so remember the basics:

1. Utilize High/Medium/Low

When entering a room, the buyer’s eye should bounce between high, medium, and low levels. This allows the room to feel larger and gives the space movement. Ideally, art can be high (not too high, all art should hang relatively at eye level), furniture can be medium, and rugs or floor plant can be low.

2. Create a Neutral Palate with Pops of Color

Start with a neutral paint color for walls (beiges, cozy whites, subtle grays) and add a consistent pop of color in your textiles, art, and accessories. Pops of color should be calming colors and not too bright or loud.

3. Bring the Outside Indoors

Every home should have an airy, organic feel, which can be accomplished by adding greenery. Either utilize real plants or choose faux greenery that looks real in order to liven up your space. Some of our best go to faux stems include eucalyptus, lamb’s ear, and boxwood.

4. Vary Textures

Add texture in your furnishings and accents. Many times, we think about adding interest with color, but varying texture in throw pillows, rugs, and even furniture will also add depth and interest to your space.