why stage

The 4 Cs of Staging: Communication

We have been unpacking the 4 Cs of Staging over the past month. If you are new here, thanks for joining us, and be sure to check out what you’ve missed here! If you’ve been following along, then you know we are down to the last C….

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COMMUNICATION

Congrats! You now have all of the important tools and tricks to stage and now just have to put it together effectively to present your property in the best way. Remember, you have the power to determine what your house will communicate to potential buyers. Before the finishing touches, here are 3 important questions to ask when determining what you want to communicate through staging.

1. What do I want my house to say?

You control the narrative of your home. Be sure to complete simple repairs in order to communicate your house is well taken care of. A broken front door knob verses a fixed one can make a difference in communicating your house is attended to. Neutral paint and freshly patched walls communicates your house is worth more versus dropping the price to cover outdated paint and cosmetic repairs.

2. What do I want this room to say?

Communicate functional use of each space by adding pops of functionality through trays or decorative items. For example, if you want your dining room to feel like an entertainment space, be sure to set the table with beautiful place settings. If you want to show off your laundry room, add a tray with a jar of powdered detergent, a candle, and clothes pins. Check out more staging ideas and examples here.

3. What do I want my design atheistic to say?

By choosing the right paint colors, textiles, fixtures, and accessories your home can communicate a number of things from a relaxing retreat to a updated family home. You don’t have to break the bank to make this happen. Keep anchor pieces and swap out smaller accessories like throw pillows, rugs, and cabinet hardware to accomplish the vibe you want your home to communicate.



Happy Staging,

Danielle, Lynley, and Rainie