We continue on our journey through The 4 Cs of Staging this week by unpacking the most fun of all the Cs— creativity! If you have missed the first part of our series, check out the foundational steps of the Cs here.
CREATIVITY
Now that you are successfully clutter-free and clear, it is time to add some purposeful decor back in with creativity. Staging is not just about decorating, but it is a very important aspect of staging effectively. Through decorating, your home comes to life and has personality, but it can be hard to know where to start, so remember the basics:
1. Utilize High/Medium/Low
When entering a room, the buyer’s eye should bounce between high, medium, and low levels. This allows the room to feel larger and gives the space movement. Ideally, art can be high (not too high, all art should hang relatively at eye level), furniture can be medium, and rugs or floor plant can be low.
2. Create a Neutral Palate with Pops of Color
Start with a neutral paint color for walls (beiges, cozy whites, subtle grays) and add a consistent pop of color in your textiles, art, and accessories. Pops of color should be calming colors and not too bright or loud.
3. Bring the Outside Indoors
Every home should have an airy, organic feel, which can be accomplished by adding greenery. Either utilize real plants or choose faux greenery that looks real in order to liven up your space. Some of our best go to faux stems include eucalyptus, lamb’s ear, and boxwood.
4. Vary Textures
Add texture in your furnishings and accents. Many times, we think about adding interest with color, but varying texture in throw pillows, rugs, and even furniture will also add depth and interest to your space.